LOCAL REALTOR WANTS LEADS FROM INTERNET.
A successful career in real estate can be very rewarding, however, success does not come easy. It’s not an easy business. Real estate can be very competitive and acquiring quality leads can be difficult before your business and referrals are well established. In this particular case study we wanted to reveal how one local real estate agent radically changed her business with the help of VigarooPlus.
CLIENT CASE STUDY REAL ESTATE AGENT
Please bear in mind this particular client is intentional when it comes to taking the steps to succeed. Beyond getting great training from her broker she realized she needed additional help in marketing herself. She wanted to build a brand, a sustainable business while creating a professional appearance in everything her name was attached to. Getting by was not the goal. Succeeding was the only objective.
With more and more people finding properties online. The need for the local agent to assist buyers looking at various properties and helping the future buyers getting acquainted with the area was seemingly becoming more and more irrelevant. But how could this particular agent somehow get her name and information attached when people were looking at the preferred areas she desired to work.
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To become the number one agent in the local market, by building a dominating digital presence.
VIGAROOPLUS WOULD CREATE A HIGHLY TARGETED APPROACH WITH ONLINE SEARCH STRATEGIES.
First we took a hard look at our clients individual competition. Of course the top agents had built a business over many years. So we carefully identified realistic competition. We took a very careful look at their digital presence to see what we were up against. Now we could build and implement our multifaceted strategy. First we build our campaign on a hyper local or highly targeted approach. Our client determined the areas she preferred to work in and we went to work in the following ways. We started building local citations, an intense linking strategy, along with selecting specific keywords and some well rounded phrases other agents were not using. And topped off and fully powered by a first class, tremendously creative and optimized social media strategy that simply put the other agents in the area to shame.
And of course we should mention that our client is smart, talented, hard-working and really cares about her clients.