FRANCHISE CONTENT HURTS WEBSITE PERFORMANCE
For many people across the United States buying a franchise makes a great deal of sense. Having your own business can be difficult and risky and stepping into a proven franchise can help remove some of the risk and even produce faster results.
For this case study I want to highlight Steve Baird, Owner, Heaven’s Best Carpet Cleaning Parker, Colorado and the issue of franchise content.
CLIENT CASE STUDY FRANCHISE CONTENT
Steve purchased his franchise and was doing well. However he truly desired to capture market share and thrive not just survive. He was spending money on various types of advertising but the response was not as robust as he desired. And when it came to the franchise website he was paying for the website was not performing in local search results.
Steve’s story is not an original one in fact as you are reading this case study you may be experiencing the same issue with your franchise content supplied website. What you thought and your franchiser believed to be so helpful and wonderful was a completed website with lot’s of content and all you have to do is change your name and address and bit of information here and there. However here is the truth. The very things you think are so great about the franchise website are the very things that are seriously killing your organic online search performance.
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If you have a turn-key website with lot’s of provided content so do the other people that bought the same franchise and herein lies the issue – Duplicate content.
Search Engines do not like duplicate content. If your website has the same pages and same content as the other websites in the franchise than your website will never perform as you hoped. Duplicate content confuses search engines as they determine who wins the search querry.
DUPLICATE CONTENT WAS KILLING OUR CLIENT’S WEBSITE PERFORMANCE.
When Steve Baird, owner of Heaven’s Best Carpet Cleaning in Parker Colorado hired us we went right to work for Steve. We created a website that fit his vision but in respect to dealing with franchise content we went page by page and wrote every single page of content looking at what his competition was saying on their sites as well as what the other Heaven’s Best Franchise sites were saying. We used keywords and plenty of references to his local business area.
The Benefits Our Client Received:
After completing a few other very important items for SEO and consulting our client to do a few other things himself Steve Baird is very happy with his leading position on local search engines in an extremely competitive category of carpet cleaning services. His competitors continue to buy PPC while Steve is leading the way organically.