What is Search Engine Marketing?
The phrases SEO (search engine optimization ) and SEM (search engine marketing) are similar and sometimes even used interchangeably, but SEO and SEM are different services. SEM is a broader term than SEO Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your website.
For example, when people use a search ending to query “fashion handbags”, the organic search engine results is where SEO technologies can assist your website in being more visible. The paid advertising, or sponsored are the ones prominently displayed above or beside the organic search results is a product of SEM.
SEO and Search Engine Marketing are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.