Targeting according to keywords can be very effective.

Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual keyword targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interest in, and you only serve valuable impressions to the right viewers.

Contextual Keyword Targeting enables you to target page content competitive product terms, brand terms and other highly relevant phrases that drive improved performance.

Target only pages that contain your selected keywords for greater relevance and effectiveness.

Contextual Targeting also allows targeting according to content.

Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category along with the keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content.

Contextual allows you the ability to delivering ads to users based on their preferences, and the ads are in direct correlation to the content of the web page the user is viewing.

Advertisements are more targeted, and they are more likely to be clicked, thus generating revenue.

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