Channel targeting may be the perfect straggly for you. But let’s answer the question what is channel targeting first.

Channels are a great way to define content sections on the web and apply an individual set of delivery limitations for each. Channel Targeting is perfect for targeting specific visitor interests such as real estate or entertainment.

Related Article: Behavioral Targeting

We provide several content channels that you can target with your display ads.

Our technology matches the theme of thousands of websites to the appropriate channels you select. It is a convenient way to amen ads shown in certain sections of a web-site. For example, if a web-site consists of several categories i.e., sports, health, news, etc. and you want to show only those banners which are relevant to a given category.

Let’s drill down just a bit more.

Channel targeting is a convenient way to make ads shown in certain sections of a web-site. For example, if your web-site consists of several categories (e.g. sports, health, news, etc.), and you want to show only those banners which are relevant to a given category, the channel targeting option is the tool you need. For instance our online business newspaper website VigarooNews is divided into categories such as lifestyle, news, gadgets, travel, marketing, etc. Specific topical articles are delivered within those specific categories. If you like travel we would want to deliver you ads or content on travel yet lead you back to the travel section or target of VigarooNews.

Your business website may be divided into categories as well when it comes to services offered or different types of products. You may be an insurance agent writing several different types of insurance policies to keep your marketing and advertising on target you would want to lead your prospect to the correct page or ad for the correct product or service.

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